Stock photography is hurting your brand. Here’s the solution.
Do these images look familiar?
They should do, because they litter LinkedIn, Twitter, and blog platforms. The culprit? Stock photography sites and algorithms.
Our issue isn’t the images — they’re fine on their own, but they’re just overused and poorly chosen. Turns out, they’re hurting your brand image.
Usability and eye-tracking research by the Nielsen Norman Group shows that certain picture types — including stock photos, funnily enough — are completely ignored by users.
While photos of people perform well (and not just on Instagram), they need to be real people in order to catch the eye. Users want imagery (research shows that content with relevant imagery performs 94% better), but they ignore generic, staged photos because they’re constantly looking for one thing stock photography can’t offer them — authenticity.
So why do we keep going back to stock imagery? Because it’s easy. For many people, finding the right image for social posts or blog articles is a bit of an afterthought. Top tip! “if you’ve got to use stock photos and images, avoid the big sites like Unsplash, Pexels and Shutterstock as most people will be using those. You’ll find less-used images on other sites. The best advice is to create your own... not only does it look better but it also elevates your content” according to Matt Laurence, a member of Buzzbar’s in-house graphic design team.
Pop into Buzzbar and sit with a photographer or graphic designer to get yourself some amazing images (like these) that will travel around the web. We’ll work to your budget and create you something that's both eye-catching and thumb-stopping.
Work side by side and get what you want. Book your time in here.